Who We Are
At Legacy Farmer, we are committed to helping Farmers Master their Finances and Build a Great Business that will Thrive for multiple generations in the future. Our work matters here and we will do whatever is required to accomplish our mission of helping the great people in this industry.
What's in it for you?
- Remote - US
- Base Salary: $58,400 - $70,000
- Total Comp with Commission: UNCAPPED (earn as much as you want)
- Fully Remote
- Uncapped PTO
About the Role
The Community Manager is responsible for creating and maintaining a vibrant, data-driven member experience within the Legacy Farmer community. This role prioritizes Circle platform management, ensuring that all member touchpoints—discussion boards, events, email campaigns, and educational resources—deliver a one-of-a-kind experience that improves renewal rates and member satisfaction.
By collecting and analyzing transcripts, event participation data, and feedback, the Community Manager will work closely with the Director of Coaching to identify trends, address complaints, and inform strategic engagement initiatives. This role is less about coaching and more about building a strong, unified member community that reinforces the value of Legacy Farmer’s coaching and tools.
Key Responsibilities
- 1. Circle Community Management (Primary Focus)
- Serve as the lead administrator of the Circle platform, ensuring a clean, intuitive, and active member hub.
- Curate and organize discussion boards, resources, event recordings, and educational materials for maximum ease of use.
- Monitor conversations, moderate discussions, and ensure a safe, productive, and collaborative environment.
- Identify and spotlight member advocates to drive organic participation and peer-to-peer learning.
- Coordinate with coaches and leadership to seed content, prompt engagement, and highlight success stories.
2. Data-Driven Engagement & Insights- Collect and synthesize member interaction data from Circle, event participation, emails, and transcripts to identify emerging trends, friction points, and unmet needs.
- Work directly with the Director of Coaching to translate data into strategic initiatives that reduce churn, increase renewals, and enhance satisfaction.
- Track and report on metrics such as engagement scores, content interaction rates, and discussion board participation.
- Provide monthly engagement reports to leadership, with actionable recommendations.
3. Strategic Email Campaigns & Communication- Design and execute email campaigns to increase event attendance, highlight new resources, and keep members connected between coaching sessions.
- Segment campaigns to target specific member cohorts (e.g., new members, at-risk members, advanced operators).
- Partner with marketing to ensure a consistent brand voice while aligning messaging with member needs and coaching goals.
- Use email performance data (open rates, click-throughs, etc.) to refine future campaigns.
4. Event & Program Support- Collaborate with the Director of Coaching and coaches to promote community calls, hot seats, risk management sessions, and educational series.
- Support pre and post-event workflows: scheduling, promotional emails, discussion threads, and recording uploads into Circle.
- Collect post-event feedback to improve programming and align future events with member interests.
5. Member Trends & Complaint Insights- Collaborate with the Director of Coaching to collect and review transcripts, emails, and feedback from members, surfacing patterns in complaints or praise.
- Flag early warning signs for at-risk members and partner with coaches to design re-engagement strategies.
Ensure insights from trends and complaints inform content planning, onboarding improvements, and strategic marketing initiatives.
Qualifications
Education & Experience
- Bachelor’s degree in Communications, Marketing, Community Development, or related field (or equivalent experience).
- 3–5+ years in online community management with a proven record of driving member engagement and retention.
- Experience in data-driven community building, ideally in membership-based businesses or educational/coaching contexts.
- Familiarity with agriculture, ag-tech, or professional coaching environments is preferred but not required.
Skills & Competencies
- Expert in community platform management (Circle preferred) and member communication strategies.
- Data-driven decision-maker with strong skills in analytics and engagement reporting.
- Excellent written and verbal communicator with a knack for building authentic, collaborative online spaces.
- Organized, proactive, and detail-oriented, capable of managing campaigns, events, and reporting simultaneously.
Adept at using CRM and email marketing tools to drive retention and improve member experiences.
Role Vision
This Community Manager is not a coach. Their mission is to elevate the member experience across Circle and communication channels, ensuring every member feels supported, engaged, and valued. By integrating data, strategic marketing, and clear community programming, this role helps Legacy Farmer stand apart as a truly collaborative, data-driven, and results-focused community, directly improving renewal rates and long-term member satisfaction.
